Do you want your brand to be associated with joy, community, diversity, colour and energy?
Would you like a 100% authentic cultural initiative to amplify your brand’s visibility and message?
Let’s collaborate!
By sponsoring Lita Morena and her 2026 samba team, you support a grassroots cultural project and gain visibility in a positive, festive, and highly engaged environment.
In return, Lita Morena and her team of dedicated volunteers can help you with both street-level exposure as well as online content that will support your 2026 campaigns.
“Best Choreography Zomercarnaval 2025”
In 2025 we gave our all. Over 100 performers and volunteers ended up giving Rotterdam a powerful spectacle. And this dedication received the recognition it deserved - Samba School Lita Morena has been awarded the Best Choreography title at the Zomercarnaval Rotterdam 2025!
Lita Morena - A TV personality
Known as the Samba Queen of the Rotterdam Zomercarnaval, Lita Morena is an established name within the Dutch samba scene.
In Q2 of 2026, Lita is expected to reach a nationwide audience through an upcoming feature on Dutch public television.
Online & offline exposure
Zomercarnaval Rotterdam has become a multi-day event that attracts almost one million visitors.
Our team is here to work closely with our sponsors and ensuring strong brand visibility both during the parade and beyond it.
Why we need YOU?
Backstage, almost a hundred people come together – months in advance – to create something bigger than themselves. Performers, dancers, designers, marketers, photographers, cooks, make-up artists, security support and coordinators all contribute their time, energy, and skills to bring a powerful show to hundreds of thousands of spectators. This work is done voluntarily. Also funded personally.
Costs for logistics, costumes, music, materials, food & drinks, transport, rental and preparation easily reach hundreds of euros per person, creating a real barrier for many talented dancers who want to participate.
What will your brand get in return?
We are driven by passion. If your brand shares the same values as Lita Morena’s samba show team, by joining forces we can create something meaningful together. Here are some benefits we foresee for our sponsors – depending on the offered packages:
- Logo placement on our DJ truck
- Logo on the back of volunteer T-shirts
- Sponsor logo displayed on Lita Morena’s homepage with a do-follow link to your website
- Dedicated thank-you post on Lita Morena’s blog
- Thank-you posts on the social media channels of Lita Morena and partners
- Photo and video content featuring your logo or products, free to use on your own channels.
- Support from a volunteer digital marketer for specific sponsor-related content requirements
For sponsorships of €1,500 or more, we offer a professional samba performance or a company team building workshop by Lita Morena in 2026 at your company event or private occasion. To be used anytime within a year following the parade.
Sole sponsorship? Yes!
Do not want to share the spotlight?
Are you interested in becoming the exclusive sponsor of the 2026 Lita Morena samba team?
As an exclusive sponsor, you receive maximum visibility. The DJ truck opening our performance can be fully branded in your visual identity, without sharing space with other sponsor logos.
Would you like to be a sole sponspor?
Please contact Lita Morena as soon as possible.
Product sponsorships welcome
We also welcome in-kind sponsorships, provided they are a good match for both sides. Sponsored products can be used and displayed during the parade, but due to regulations, can not be distributed to spectators. Examples of products that would be of extreme help:
- healthy snacks, sandwiches, fruit
- water, drinks and healthy energy drinks
- sustainable drinking cups
- spare shoes & practical products for dancers
- logistic, music installation, video & promotion services
- making dance practice rooms available for our team 1 x week in the months prior to the parade
What messages can we amplify together?
Through the Zomercarnaval parade and the journey leading up to it, Samba School Lita Morena can seamlessly support your brand or social media content campaigns that align with our energy, people and values.
Energy, colour & joy
Samba is pure movement, colour and emotion. For brands that thrive on bold visuals, positive energy and vibrant identity, the parade offers stunning, authentic content. If your brand celebrates colour, creativity and expressive lifestyles, samba dancers bring that message to life naturally.
- Colour-driven lifestyle brands – colorful fashion, furniture, makeup
- Makeup & beauty brands with bold identity
- Youth & street culture brands
- Creative tools & design platforms
Brazil – The Netherlands connection. Cultural heritage. Local pride
Zomercarnaval is deeply connected to Rotterdam. Ideal for local pride brands that want to show local involvement. Or companies whose core operations rely on international collaborations between Latin America and Holland.
Best matches:
- Brazilian-owned or Brazil-inspired brands
- Latin America trading companies
- Traditional Brazilian food & beverage brands
Community, teamwork & togetherness
From rehearsals to parade day, samba is built on teamwork and connection. What the audience sees on the street is the result of months of cooperation and trust. That’s why it would be a strong fit for brands focused on community building, belonging and shared experiences.
- Food & beverage brands focused on sharing moments
- Community-driven platforms
- Organizational development companies
- Sports clubs, federations & grassroots initiatives
- Digital platforms enabling connection
Sport, football & movement
Samba is fitness disguised as joy, fun and celebration. It is an ideal match for wellness brands, active lifestyles, sport-focused campaigns.
Additionally, 2026 theme is centered around football and FIFA 2026, with football inspired costumes and accessories.
This provides a lovely opportunity to collaborate with:
- Female sportswear brands (clothing)
- Female athletic footwear brands
- Healthy energy drinks and nutrition
Inclusivity & diversity
Our parade group is open to everyone, regardless of age, gender, nationality or background. This makes samba a powerful visual statement for brands that stand for inclusivity, representation and equality. The parade itself becomes a celebration of diversity in motion.
Best match for:
- Workplaces promoting equal opportunities and diversity
- Media & platforms amplifying diverse voices
- Inclusive brands across all industries!
Girl power & female empowerment
Behind the scenes, samba is a space of strong female energy. On parade day, more than 50 women of different ages come together during preparation, supporting each other with make-up, costumes, hair. This creates authentic moments that perfectly fit campaigns around girl power, self-expression, beauty, fashion and self-care.
Best match for:
- Makeup & beauty brands with bold identity
- Hair styling brands
- Jewellery & accessory brands
- Female sport clothing
- Craft, DIY & embellishment brands
Celebration & life moments
Carnival energy is about celebrating life. This fits brands connected to celebration, milestones, festivals, joy and memorable experiences.
Best match for:
- Photography & videography services and equipment
- Photo printing & photo book companies
- Event experience platforms (tickets, activities, gifting experiences)
- Gifts, balloon, decoration & party styling brands
- Party venues
- Travel & city experience brands
Interested in working with us?
Would you like to support Lita Morena and her samba team in 2026?
Fill in the below sponsorship form and tell us about your brand and ideas.
All proposals will be reviewed in March. Every applicant will be contacted with the final decision. In case of questions, please contact: info@sambaschoollitamorena.nl / +31 614400187.